People are not fully experts about this, I don’t think anyone is.” “People are not aware whether they can catch it or not catch it. There was a strong sense that it is “too good to be true”, with specific doubts about its real-world efficacy. Many were worried that U=U relies on people living with HIV consistently taking their treatment. Few people were aware that most people living with HIV in the UK are on effective treatment and that this reduces transmission risk. Public awareness of U=U is low, with 57% believing it is false that effective treatment prevents transmission of HIV. Similarly, younger people (35%) and Londoners (32%) were also more likely to be in this category. South Asian people were significantly more likely to have a ‘lower than average’ knowledge of HIV transmission at 56%.
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